Rhee bros brands

Rhee Bros carries over 4,000 items from all across Asia to satisfy any taste or curiosity.


Private Brands

Some of our private brands have been on dinner tables throughout the U.S. for over 35 years. For 40+ years, we've carefully selected products for our private brands to reflect the highest quality and the best possible prices. Our 14 private brands span Korean, Japanese, Chinese, Vietnamese, Thai and American cuisine, as well as a number of non-food items. Each offers both stability and flexibility in the marketplace and we hope you enjoy them as much as we enjoy creating them.

assi logo
ASSI Korean

Our flagship brand for over 35 years, the Assi brand exemplifies the top tier of Korean food. The Korean word "assi" comes from the traditional title for a young, sophisticated woman. In keeping with the refined style of this brand, all of our products are made using traditional Korean techniques with only the best ingredients to ensure maximum satisfaction.

assi logo

Just as an emperor rules from up high, our Emperor brand is comprised of only the most superior Chinese products. We hand-pick the top manufacturers to showcase their traditional recipes within this product line.

assi logo

Evergreen is by far our most varied brand, covering a wide range of healthy products for everyday use. Drizzle our olive oil on fresh bread. Use our powdered honey in cakes and cookies. Evergreen is there for you whenever you need it.

assi logo
EZ LIFE Household goods

We know that these days, everyone leads a busy life. Our EZ Life products are convenient, durable household goods designed to make cooking easier without sacrificing quality. Our chopsticks and rice cookers are sure to improve your kitchen experience.

assi logo
HANA Japanese

Hana was our first Japanese private brand that we created over 35 years ago. Interestingly enough, Hana comes from the Japanese word for flower or the Korean word for number one. Due to it’s creative name and history, Hana products have been recognized and trusted by a wide number of customers. On your next visit to the supermarket, try some miso or soba noodles made by Hana. You’ll think they're number one too.

assi logo

Han Kuk Mi is our original line of premium rice products. It also happens to be one of the oldest brands from the Sacramento Valley in California. Han Kuk Mi includes a wide variety of table rice, from sushi to organic varieties. Ideal for personal and food service needs, all Han Kuk Mi products come from the highest quality rice.

assi logo

In Korean, "jonga vision" means "to pass on traditional family secrets." Since everyone knows that the most delicious recipes are often kept under wraps, we developed this brand to showcase high quality products that are at the heart of every Korean meal. We'll let you in on a little secret: the very best of Korea's traditions can be found in our Jonga Vision products.

assi logo
KABUTO Japanese

The word "kabuto," which describes a samurai's helmet in Japanese, is laden with history. Accordingly, our Kabuto brand includes Japanese food products used during the legendary Shogun era. Each product has been carefully crafted with traditional methods to ensure authenticity and quality.

assi logo

Eating organic is more than just a fad; it's a healthy choice. From sauces to miso paste, all of our Organic Ranch products have been certified by the USDA to meet or exceed international standards.

assi logo

In Korean, "chun" means one thousand. We named our choicest rice Rhee Chun to invoke a thousand years of tradition and our love of good food. Whether you use it for sushi or any other meal, you will find unparalleled quality, flavor and value. We've also been growing Rhee Chun in the fertile Sacramento Valley for over 30 years. If that's not tradition, we're not sure what is.

assi logo

Elephants have always been revered in Thailand, which is why we created our Three Elephants brand to include only the finest Thai products. From rice sticks to fish sauce, we know you'll hold Three Elephants products in high regard.

assi logo
VIET WAY Vietnamese

Our newest private brand, Viet Way represents staple Vietnamese items used in everyday food preparation. From fish sauce to rice noodles, we created Viet Way to embody an authentic Vietnamese cooking experience.

assi logo
WILD SEA Seafood

We believe that the best seafood comes directly from the coldest parts of the ocean. Accordingly, our Wild Sea brand, which includes seafood of all kinds, is sourced fresh from the ocean and HACCP-accredited facilities.

assi logo

Yissine, from the surname of the Rhee Family, has become synonymous with the special Korean products our family has loved over the years. From rice cakes that are eaten on New Year's to cold noodles enjoyed on a hot summer day, we're confident that Yissine products will become a fast favorite of yours too, if they aren't already.

Trusted. Dedicated. Ready to bring the best Asian foods to your shelves. Foodservice to retail – we don’t just import and distribute thousands of Asian products – we are the U.S. market leader.

National Brands

In addition to our own private labels, we carry a range of popular national brands from Korea, Japan, China, Vietnam, Thailand, and the Philippines. Our continually growing sales and ability to merchandize in a wide variety of markets enables us to maintain strong relationships with renowned international brands.